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Calorie Control Council February Digest

Calorie Control Council February Digest

CCC’s Month-to-month Digest serves to tell its members of developments from the earlier month concerning subjects of curiosity to the Council. Under are highlights which cowl past, present, and on-going regulatory updates, industry & shopper issues.

On this Concern

US Policy and Regulatory Updates
• FDA CFSAN Proclaims National Meals Safety Schooling Conference 2019
• CRA Submits Report to FDA on Shopper Understanding of ‘Healthy’ and ‘Natural’
• Challenges Predicted for FDA After Trump Approves Brief-Term Funding to Reopen Government
• Brashears, Earp, and Hutchins Begin Work at USDA
• U.S. Courtroom Blocks San Francisco Health Warning on Soda Advertisements
• Soda Tax Associated with 50 % Drop in Sugary Drink Consumption in Berkley, CA
• Connecticut Governor Proposes Tax on Sugary Drinks
• Spending Invoice Requires USDA to Report on DGA Process
• 2020-2025 Dietary Tips for People Takes Shape
• Two Yr Stay Lifted on KIND ‘All Natural’ Lawsuit
• Marketing campaign Efficiently Curbs Sugar-Sweetened Beverage Consumption in New Jersey
• Public Faculty Wellness Coverage Prohibits Various Sweeteners
• California Lawmakers and Health Groups Again Soda Tax, Ban on Jumbo-Measurement Sugary Drinks

Worldwide Coverage and Regulatory Updates
• China Seems to be to ‘Cigarette-Style’ Labeling for Health Foods
• Barbados’ Sugar Tax Could also be Growing Sugar Intake
• Chilean Meals Laws Show Efficient at Altering Moms’ Food Behaviors
• France Adopts Amended Junk Food Bill

Council Updates
• CCC Employees Attends U.S. CCFA Public Assembly
• CCC Employees participates in IFT Meals Policy Influence Conference
• CCC Employees attends Eat-Lancet Report Launch
• Communications Replace

US Policy and Regulatory Updates

FDA CFSAN Broadcasts Nationwide Food Safety Schooling Conference 2019
On January 31, the U.S. Food and Drug Administration’s (FDA) Middle for Meals Safety and Utilized Vitamin (CFSAN) revealed an update saying on-going registration for the seventh national Shopper Meals Safety Schooling Conference (CFSEC), which can be held March 6-Eight in Orlando, Florida. The identify of this yr’s conference is “From Consumers to Chefs: Food Safety Education Matters.” The conference is designed to convey collectively meals security educators from academia, government, industry, professional organizations and shopper advocacy and help groups. Please see the registration info web page for extra details.

CRA Submits Report to FDA on Shopper Understanding of ‘Healthy’ and ‘Natural’
On January 24, the Corn Refiners Affiliation (CRA) submitted a report back to FDA, which was commissioned by Jayson Lusk, Head of the Division of Agriculture Economics at Purdue College, on shoppers’ understanding of “healthy,” “natural,” and numerous ingredient names in meals products. The survey was carried out on-line in December 2018 and included 1,290 members. The research’s key findings are noted under:

  • Relating to “healthy”: About 40% of shoppers thought a “healthy” label declare implied that they need to improve consumption of the meals and 15% thought the label meant they might eat all that they needed.
  • Relating to “natural”: Apparent lack of expertise relating to agricultural practices yielded inconsistent responses relating to merchandise and the practices that produce them. Nearly all of survey respondents thought-about “organically grown crops” to be “natural,” but in addition thought-about pesticides used in organic production and the strategies (i.e., mutagenesis) used to create natural seeds to be “not natural.”
  • Relating to ingredient names: Greater than 85% of respondents most popular every-day, layperson-friendly ingredient names to their scientific counterparts (e.g., corn starch vs. maltodextrin) insofar as the phrase being informative for shopper selection.

Based mostly on the research findings, CRA offered the next rulemaking suggestions to FDA:

  • “Undertake rulemaking to revise the requirements for ‘healthy’ claims to incorporate no less than complete sugars and require the claim be accompanied by a press release that indicates what the claim means.
  • “Initiate rulemaking jointly with the USDA’s Food Safety Inspection Service (FSIS) to adopt a coordinated approach to regulation of ‘natural’ claims. We recommend that the starting point in developing such a regulation should be a highly restrictive definition limited to ‘wash/clean/chop/grind/slice’ of raw commodities. Further, to avoid likely consumer misunderstanding, the proposal should include a requirement for an accompanying statement that, “‘Natural’ does not indicate the food is healthier, safer or better for the environment, nor does it relate to agricultural production practices.”
  • “Initiate rulemaking to permit use of consumer-understood common names of food ingredients in the ingredient declaration.”

Challenges Predicted for FDA After Trump Approves Brief-Term Funding to Reopen Government
On January 28, Food Chemical Information (FCN) (subscription required) revealed an article which included post-government shutdown predictions from Howard Sklamberg, former FDA deputy commissioner for international regulatory operations and coverage. Sklamberg notes the agency did an admirable job in overseeing recollects and surveillance of high-risk activities in the food program. Nevertheless, while the agency prioritized high-risk inspections through the shutdown, it was unable to perform non-high-risk inspections, so there will probably be a backlog of low-risk inspections that have to be dealt with. Consequently, FDA will possible have fewer inspections carried out this yr because the identical amount of personnel should handle the backlog and the inspections they might have completed in the course of the partial authorities shutdown.

Another item that may have to be addressed is coverage making, notably after reviews that some 90% of CFSAN employees was furloughed for over a month. Additional, while cooperation with states might have continued for high-risk inspections, this was not occurring on the coverage degree. Sklamberg provides FDA may have to think about whether or not it ought to prolong remark interval deadlines.

From an inner staffing perspective, Sklamberg stated he’s “very worried” concerning the long-term penalties for FDA employees on the subject of morale, retention and recruiting. Lots of people within the meals program are approaching retirement age. “This whole experience could make people think, ‘I really don’t want to deal with this anymore,’” he stated. At the similar time, recruiting new individuals might show to be fairly troublesome, especially as the company competes with industry the place federal staff might make more cash.

Brashears, Earp, and Hutchins Start Work at USDA
As reported on January 29 by Food Security Information (FSN), Secretary of Agriculture Sonny Perdue named the following prime officers at the U.S. Division of Agriculture (USDA): Mindy Brashears as Deputy Underneath Secretary for Meals Safety, Naomi Earp as Deputy Assistant Secretary for Civil Rights, and Scott Hutchins as Deputy Underneath Secretary for Research, Schooling, and Economics.The three had previously been nominated by President Donald Trump for more senior roles reporting to Secretary Perdue, however those three spots require Senate affirmation. Nevertheless, “Deputy” positions do not require Senate confirmation, so Brashears, Earp, and Hutchins are capable of start work immediately as they await full Senate affirmation for higher-level roles.

U.S. Courtroom Blocks San Francisco Health Warning on Soda Advertisements
In line with a February four article in NPR, San Francisco is weighing its choices after a warning on soda advertisements was dominated unconstitutional on January 31. The warning was permitted by the town in 2015, and would occupy 20% of advert area for soda and another non-alcoholic beverages that include added sugars and more than 25 energy per 12 ounces (apart from milk and 100% fruit juice).

The federal appeals courtroom declared the warning was an infringement on business speech, and that the requirement is “not justified when balanced against its likely burden on protected speech.” The justices additionally stated the soda warnings aren’t based mostly on established reality, citing FDA statements that sugar is “generally recognized as safe” when not consumed to extra. Nevertheless, Andrea Guzman, a spokesperson for San Francisco City lawyer Dennis Herrera said, “The court found that 20 percent is too large but suggested 10 percent would be sufficient…We’re evaluating our next steps in light of this decision. But make no mistake, we’re committed to protecting the health of San Francisco residents by allowing them to get factual information.”

Whereas it’s unclear if or what next steps will happen to implement a warning requirement, the beverage industry welcomed the January 31st ruling. The American Beverage Affiliation (ABA) commented, “We are pleased with this ruling, which affirms there are more appropriate ways to help people manage their overall sugar consumption than through mandatory and misleading messages.” ABA also added that almost half of the beverages that the soda industry sells immediately include no calories, and guaranteed that corporations put clear calorie info on the front of each product to encourage shoppers to examine energy before they purchase. However, shopper groups such because the Middle for Science within the Public Curiosity (CSPI) have been dissatisfied with the ruling and urged their help for a variety of policies to combat “soda-related disease.”

Soda Tax Related to 50 % Drop in Sugary Drink Consumption in Berkley, CA
Though San Francisco blocked obligatory well being warnings on soda advertisements within the metropolis (see earlier entry), a February 21 article revealed by ABC News reviews that the 1-cent-per-ounce tax on sugar-sweetened beverages carried out in 2015 just outdoors San Francisco in Berkeley, California, led to a 52 % lower in consumption of sugary drinks between the years 2014-2017. Throughout the same time period, water consumption rose by 29 %. Notably, there have been no vital modifications in beverage consumption in San Francisco or close by Oakland.

Whereas the above outcomes reveal potential constructive results of a soda tax, the article notes there was a comparatively small number of individuals surveyed. In addition, self-reported studies usually tend to involve biases or different errors.

Connecticut Governor Proposes Tax on Sugary Drinks
In line with a February 20 Politico Pro article (subscription required), Connecticut governor Ned Lamont has proposed a tax on sugary drinks, in addition to alcohol, plastic luggage and e-cigarettes beneath a price range proposal for FY 2020-2021. The tax on sugar-sweetened drinks can be 1.5 cents per ounce, in response to the Hartford Courant, and isn’t solely aimed toward raising funds, however slightly meant to encourage a healthy shift in shopper conduct.

Spending Bill Requires USDA to Report on DGA Process
As reported in a February 14 article in Politico Professional (subscription required), the spending invoice launched February 13, which turned regulation two days afterward February 15, requires USDA to report back to Congress on how it’s modifying its strategy to develop the subsequent five-year update to the Dietary Tips for People (DGAs). The supply provides USDA 180 days to concern a report to Congress summarizing its course of for updating the rules for 2020-2025. This report would wish to incorporate an evidence of why USDA has determined to both incorporate or exclude recommendations from that Nationwide Academies’ 2017 report, which have been developed to enhance the transparency of the process and enhance public trust. The invoice also makes greater than $12 million obtainable until September 2021 for the development and dissemination of the rules themselves.

2020-2025 Dietary Tips for People Takes Form
In a February 21 release, USDA announced the appointment of 20 scientists to serve on the 2020 Dietary Tips Advisory Committee (DGAC), which can evaluation and report on numerous diet-related subjects and questions, which have been refined by USDA and HHS with the input of stakeholders and the public, together with CCC. These subjects and questions have been posted on-line in two formats for ease of evaluation. Listing A is organized by life stage, which follows the format of the subjects and questions posted for public comment. Listing B supplies the equivalent subjects and questions, organized to scale back redundancy and higher mirror how the Departments will ask the Committee to proceed with its scientific evaluate.

Three of the five specialists nominated by CCC have been named to the Committee: Ron Kleinman, Heather Leidy and Barbara Schneeman. In addition, Rick Mattes, who spoke at CCC’s 2018 Annual Meeting, was named. Following is the complete DGAC roster:

  • Jamy Ard, MD – Wake Forest Faculty of Drugs
  • Regan Bailey, PhD, MPH, RD – Purdue University
  • Lydia Bazzano, MD, PhD – Tulane College and Ochsner Health System
  • Carol Boushey, PhD, MPH, RD – University of Hawaii
  • Teresa Davis, PhD – Baylor School of Drugs
  • Kathryn Dewey, PhD – University of California, Davis
  • Sharon Donovan, PhD, RD – University of Illinois, Urbana
  • Steven Heymsfield, MD – Louisiana State University, Pennington Biomedical Analysis Middle
  • Ronald Kleinman, MD – Massachusetts Common Hospital, Harvard Medical Faculty
  • Heather Leidy, PhD – College of Texas at Austin (Summer time 2019)
  • Richard Mattes, PhD, MPH, RD – Purdue College
  • Elizabeth Mayer-Davis, PhD, RD – College of North Carolina at Chapel Hill
  • Timothy Naimi, MD, MPH – Boston University
  • Rachel Novotny, PhD, RDN, LD – College of Hawaii
  • Joan Sabaté, DrPH, MD – Loma Linda College
  • Barbara Schneeman, PhD – University of California, Davis
  • Linda Snetselaar, PhD, RD – University of Iowa
  • Jamie Stang, PhD – University of Minnesota
  • Elsie Taveras, MD, MPH – Massachusetts Basic Hospital, Harvard Medical Faculty, and Harvard Chan Faculty of Public Health
  • Linda Van Horn, PhD, RDN, LD – Northwestern College

The Committee is predicted to carry its first assembly within the coming weeks. The date and registration info for this assembly has not but been introduced, however employees is actively monitoring and plans to take part as applicable.

Relating to the substance of the 2020-2025 DGAs, teams are speculating that low-carb and portion sizes might take a central focus. In line with a February four Politico Pro article (subscription required), there was a big degree of advocacy and activism supporting inclusion of a low-carb food plan in the tips, as evidenced by the low-carb focus of 1 third of the 6,000 feedback USDA acquired earlier this yr. As well as, low-carb advocates included Atkins Nutritionals have lobbied Capitol Hill and USDA for a number of years, asking that the DGAC embrace some teachers who’re friendly to the low-carb strategy and are prepared to push for dialogue about where that research matches into the larger body of evidence.

Moreover, a February 6 article revealed by Politico Pro (subscription required) shared that shopper groups have teamed up with commerce teams, including the Grocery Manufacturers Affiliation, American Frozen Meals Institute, American Beverage Affiliation, National Confectioners Affiliation, Sugar Association and the Sustainable Meals Policy Alliance, to induce the government to focus more on limiting portion sizes within the subsequent update to the DGAs. In a joint letter despatched to USDA and HHS, the groups argued that the growing charges of weight problems and obese is due partially to “an increase over the last four decades in the portion sizes of meals, snacks and beverages.”

Two Yr Keep Lifted on KIND ‘All Natural’ Lawsuit
As reported on February 13 by the National Regulation Evaluate, a New York federal courtroom has ordered a shopper class action go well with to maneuver ahead towards KIND LLC for his or her alleged mislabeling of merchandise that purportedly include synthetic and genetically modified components as both “non-GMO” and “all natural.” The lawsuit was beforehand stayed in 2016 pending attainable new FDA tips on use of the time period “natural.” Nevertheless, although FDA revealed a request for info and comments in 2015 relating to use of the term “natural” in the labeling of meals products, together with people who include genetically-engineered elements, the Agency has not taken any additional motion to manage the time period. U.S. District Decide William H. Pauley defined, “There is no indication whether the FDA is earnestly working toward a uniform ‘natural’ standard, or whether it has shelved that effort…As such, this court explained that it ‘cannot sit idly by on an illusory assurance that something is likely to happen.’”

Campaign Successfully Curbs Sugar-Sweetened Beverage Consumption in New Jersey
In line with an area news supply, an initiative in New Jersey to scale back gross sales of soda and fruit drinks appears to have achieved a big degree of success. The year-long marketing campaign, ran by the Nicholson Foundation, engaged dozens of group organizations who participated in a social media marketing campaign to encourage New Jersey households to choose water, as an alternative of soda (regular or weight loss plan) or fruit drink mixes.

Following the marketing campaign, per capita sales of soda dropped 7.6 % and fruit juice declined almost Eight % in Passaic County. As well as, consumption went down statewide. Particularly, New Jersey saw a 4.3 % decrease for juice drinks and 1.7 % for sodas, which the authors speculate could also be a reflection of a rising variety of on-line conversations concerning the risks of sugary drinks. A follow-up poll relating to the campaign’s focused social media exercise revealed that after the marketing campaign, individuals (in Passaic County and statewide) had a greater understanding of the connection between SSBs and tooth decay or persistent illnesses like diabetes.

The Nicholson Foundation argued, “Sweetened foods and beverages are a leading contributor to the nation’s obesity epidemic, and artificially or sugar-sweetened beverages (known as SSBs) are the largest source of added sugar in the American diet.” Whereas the campaign wasn’t created to advocate for a further tax on sugary beverages, researchers assessed the level of help for this concept. Statewide, about 40 % of these surveyed opposed paying an extra tax on SSBs, and 40 % supported the thought. These numbers modified little when respondents discovered more about how the revenue might be used to enhance public health.

Public Faculty Wellness Policy Prohibits Various Sweeteners
An area Virginia information supply reported on February 20 that the Springfield Public Faculty District has accepted a Wellness Coverage that sets a number of rules governing vitamin and health for college kids. The provisions of the policy “prohibit food sold in competition with school meals, including food-based fundraiser and vending machines during school meals times.” In addition, the Wellness Policy outlines particular requirements for which food might be served to students. Of curiosity to CCC, the requirements embrace:

  • Solely water, milk and 100 % fruit juice could be served or bought and plain water have to be made out there to college students by way of the varsity day free of cost.
  • Milk must of 1 % or fats free.
  • Meals should not include no more than 200 energy per merchandise.
  • No meals shall include synthetic sweeteners.
  • All gadgets must include no more than trace quantities of caffeine.

As CCC’s scope is each nationwide and international, CCC employees does not plan to actively handle this native faculty situation, but will monitor for comparable policies in other faculty districts and reply as applicable.

California Lawmakers and Health Teams Again Soda Tax, Ban on Jumbo-Measurement Sugary Drinks
A February 20 article in USA As we speak reported that California lawmakers are proposing a collection of five new bills, together with a soda tax and warning labels, to combat dietary threats to public well being. Assemblyman David Chiu said, “The soda industry is the new tobacco industry,” and believes prohibiting institutions with self-serve machines from selling soda in cups bigger than 16 ounces will assist. Other proposed payments will ban stores from displaying sugary drinks at checkout areas and prohibit corporations from providing low cost coupons. Further, a proposal includes a charge on sugary drinks that might take a two-thirds vote to approve. On the similar time, health groups are vocalizing help, and are circulating petitions to put a tax of 2-cents-per-ounce on the 2020 poll.

Except for soda, lawmakers stated they are concentrating on sports activities drinks, sweetened coffee and tea, and different sugary drinks, although it appears eating regimen sodas, milk and juice, as well as infant components and medical drinks, can be exempt.

On the similar time, as knowledgeable by a February 20 release, the California Medical Association (CMA), which represents over 44,000 physicians, has joined the California Dental Affiliation and other health stakeholders in help of the above legislative package deal aimed toward decreasing consumption of sugar-sweetened beverages. CMA’s statement reads, “The legislation targets soda, energy drinks, sweet teas and sports drinks that contribute to obesity, diabetes, tooth decay and heart disease, as well as ensures that [industry] stops targeting low-income communities and pay their fair share of public health costs.”

Worldwide Policy and Regulatory Updates

China Seems to ‘Cigarette-Style’ Labeling for Health Meals
Based on a January 29 article in Nutra Elements Asia, Chinese language authorities are planning to review the cigarette labeling system and think about its use for the labelling of well being foods this yr. This choice was inspired by the State Administration for Market Regulation (SAMR) who claims there’s a want to differentiate the difference between health foods, basic meals, and drugs. The top precedence areas for SAMR are health foods and foods bought in faculties. Interventions might embrace putting key phrases akin to “health foods do not possess the ability to prevent and treat illness” or “this product cannot be used in place of medicines” on product labels.

Barbados’ Sugar Tax May be Growing Sugar Intake
Based on a February Eight article in Meals Navigator, Barbados’ tax on sugary drinks has been effective in decreasing sales of sugar-sweetened drinks, however the tax may encourage shoppers to modify to cheaper, more sugary brands. Barbados’ tax is called an “ad valorem” tax, which adds a proportion of the product’s own value to its worth. The tax, which was carried out in 2015 and exempts food plan beverages, has resulted in a worth improve of 5.9%. The article highlights outcomes of a current research revealed within the Worldwide Journal of Behavioral Vitamin and Bodily Activity (IJBNPA), by which researchers appeared to evaluate whether the tax structure (i.e. ad valorem vs. volume-based) is related to a differential effect. The researchers finally discovered proof to recommend that buyers might have modified their conduct in response to the tax by buying cheaper sugary drinks, in addition to substituting untaxed products. It is famous this research might have essential penalties on public well being and should trigger questions over the effectiveness of SSB taxes on shoppers’ general diets.

Chilean Meals Laws Prove Efficient at Changing Mothers’ Meals Behaviors
On February 15, EurekaAlert posted a launch declaring that food laws in Chile focused at decreasing weight problems are making a constructive influence on moms. The article highlights the findings of a research revealed February 13 in IJBNPA which examined the impression of Chilean meals laws on the buying habits of moms, as this is the group primarily liable for food-related selections in the family. The great food regulation insurance policies of interest to the research’s researchers have been adopted by Chile in 2016, and have been carried out using a three-pronged strategy of front-of package deal labeling, advertising restrictions and faculty laws. Particularly, the laws required foods high in added sugar, saturated fats, calories and added sodium to show a black stop sign on the package deal. Additional, these products usually are not permitted to be bought or promoted in faculties, advertised in child-targeted media or included advertising strategies that attraction to youngsters.

One yr after the announcement of the laws, the research’s researchers carried out 9 focus teams, every with ten mothers, in Chile’s capital metropolis of Santiago. The outcomes confirmed that each mom in the focus groups understood that the purpose of the brand new front of package deal laws was to combat childhood obesity, they usually recognized merchandise that have been less healthful decisions. While moms reported that the faculties’ that switched to more healthy offerings had a extra vital influence on younger youngsters in comparison with youngsters, teenagers did understand the varsity setting as healthier than earlier than. Nevertheless, moms found industry-developed on-pack labels confusing. Lead researcher, Teresa Correa, PhD, of Diego Portales College, concluded, “This study showed the importance of tackling obesity with a set of different strategies because we found that they reinforced each other.”

France Adopts Amended Junk Food Invoice
As reported by Food Navigator in an article revealed February 22, the French National Meeting voted to adopt legislation originally titled “Bill to protect the population from the dangers of junk food.” While the invoice was initially developed to lower consumption of junk meals, the La Repúblique en Marche (LREM), the liberal majority within the Nationwide Meeting, backed a collection of amendments that limited the scope of the bill and renamed it “Bill to improve the nutritional quality of food and encourage good eating practices.” Jean-Luc Mélenchon, assembly member of the democratic socialist celebration, announced, “Although LREM has partially emptied our bill to fight junk food, this proposal has just been adopted unanimously by the National Assembly.”

Whereas the revised bill not accommodates a ban on advertising meals high in sugar, fats and salt to youngsters, it accommodates three main modifications, the most important of which is a compulsory requirement to display the multi-color, multi-letter Nutri-Rating label. Starting in January 2021, a Nutri-Rating label will have to be included on any commercial for meals merchandise broadcast from French territory or acquired in France. Nevertheless, this requirement may be prevented if advertisers pay a payment to France’s Nationwide Health Company. Second, the invoice units forth a mechanism for French regulators to watch reported vitamin knowledge from producers on an annual basis and, based mostly on this knowledge, set voluntary reduction targets for salt, sugar, and unsaturated fats in common meals gadgets. Finally, the invoice introduces an non-compulsory directive for vitamin schooling in faculties throughout after-school actions.

Council Updates

CCC Employees Attends U.S. CCFA Public Meeting
Employees and a number of other CCC members attended the February 12 public meeting at the U.S. Meals and Drug Administration (FDA) to assessment draft U.S. positions for CCFA51. Hooked up is a replica of the U.S. Backgrounder, which includes the U.S. positions. The document listed underneath Agenda Item 5 (d) of the CCFA51 provisional agenda will type the idea for the dialogue of an alternative choice to Word 161 referring to using sweeteners. Employees is creating full CCC positions for CCFA which might be circulated shortly.

CCC Employees participates in IFT Meals Policy Impression Convention
CCC attended the one and a half day Institute of Meals Technologists Conference held in Washington, D.C., February 11-12. Speakers included representatives from USDA’s Middle for Vitamin and Coverage Promotion, Nationwide Institutes for Well being and others all through the meals and agriculture industry. Slides from presenters might be found right here.

CCC Employees attends Eat-Lancet Report Launch
The EAT-Lancet Fee, which attracted in depth media coverage during the last month after recommending drastic cuts in meat consumption to advertise human and environmental health, held a launch event in Washington, D.C. on February 20. The occasion included a presentation by Dr. Walter Willet, one of the authors of the report. A abstract of the report might be found here and the complete report here.

The Fee describes a nutritious diet based mostly on growing consumption of wholesome foods (similar to vegetables, fruits, entire grains, legumes, and nuts), and a reducing consumption of unhealthy foods (resembling pink meat, sugar, and refined grains). The Lancet is a basic medical journal with the aim to make science extensively out there so that drugs can serve and trans

Communications Update
Common Program

Council Response to Stroke Research: CCC responded to analysis revealed February 14 in the journal Stroke “Artificially Sweetened Beverages and Stroke, Coronary Heart Disease, and All-Cause Mortality in the Women’s Health Initiative.”

  • After the council acquired the embargoed research, employees carried out outreach to key media contacts forward of its launch, providing a press release and quote from council medical advisor, Keri Peterson, M.D. Council’s response was quoted in protection by CNN and picked up by quite a few retailers by way of CNN NEWSOURCE, together with Shopper Studies, the Dr. OuncesShow and HealthDay, amongst others.
  • CCC responded with text advertisements on Google Search to target shoppers looking for phrases similar to ‘artificial sweeteners,’ ‘low and no calorie sweeteners,’ and different keywords.
  • Concentrating on healthcare professionals, CCC placed advertisements on LinkedIn and ran three advertisements on 2/14, 2/15 and a couple of/18 in the Academy of Vitamin and Dietetics’ e mail publication, EatRight Pro.

Northeast Area Texas Academy Seminar: Council social media advisor, Neva Cochran, MS, RDN, LD, carried out a presentation on February 15 on the regional Texas Academy Seminar in Dallas, TX on the advantages and security of low- and no-calorie sweeteners to over 120 dietitians. Neva additionally distributed info to attendees concerning the Calorie Control Council.

Sweetener-Specific Activities

  • Fructose: Two new research summaries have been posted to FructoseFacts.org, including “Consuming Glucose-Sweetened, Not Fructose-Sweetened, Beverages Increases Fasting Insulin in Healthy Humans” and “Non-Alcoholic Fatty Liver Disease in Overweight Children: Role of Fructose Intake and Dietary Pattern.”
  • Sucralose
    • Council social media advisor, Rosanne Rust, MS, RDN, LDN, completed an article entitled “Sucralose: Safety & Research” for an HCP audience.
    • In response to false well being claims relating to sucralose, employees promoted Neva Cochran’s, MS, RDN, LD, article “Sucralose Myths: Setting the Record Straight” to deal with damaging claims. Employees secured two advertisements on 2/22 and 3/6 in the Academy of Vitamin and Dietetics’ publication, EatRightPro.
  • Fiber: Employees created a web page on FiberFacts.org particularly concentrating on meals scientists. Employees is presently working to finalize a technical guidelines to be added to the page.